Giant Global has just formally launched a new division dedicated to promoting bicycle tourism in Taiwan and around the globe. According to the press release:
Giant Global has formally launched its bike touring division, called Giant Adventure. The Taiwan-based travel agency will help individuals and groups plan bicycle tours in Taiwan and overseas, according to a newsletter circulated by the Taiwan External Trade Development Council, the same group that organizes Taipei Cycle.
Giant expects the new business to enhance brand image and grow its customer base. Its target revenue for 2012 is $3.3 million, the report said.
Giant has had plans to be a player in tourism for several years; in 2009, the company told the Taipei Times it would launch a travel agency to promote bike tourism in the island nation among residents and foreigners. Plans were to start trips to some of Taiwan’s most picturesque mountainous and eastern cycling routes including Hualien sto Sincheng and Alishan to Sun Moon Lake, as well as Kenting—the southernmost tip of the island—Yilan and Kinmen, a Taiwan-held islet off China’s southeast coast.
One of my major peeves with Giant is the lack of any true touring bike in their line. Giant is very keen to promote leisure cycling with very little interest in bikes for touring or commuting–bikes with typically lower margins. Instead, the company seems intent on making tourers make an unnecessary choice between road racing bikes, flat-bar mountain bikes/XC bikes, or city hybrids. None of these bikes are optimal for touring. So when I first saw this headline for Giant Adventure, I was interested. I thought they had discovered what I had been seeing all along. (I’ll never forget the frustration in asking a Giant retailer to show me a touring bike… priceless)